Hi Guys,

I wanted to take the opportunity to communicate openly and transparently about an upcoming change to the Personal Training.

The purpose of this is to explain why I’m making this change, what it means for you, and the reasoning behind the decision. I believe it is important that everyone understands the purpose behind any changes being made, rather than feeling that changes are happening without a clear explanation.

Any price adjustment should have a clear reason behind it and should be communicated openly. My intentions are not to increase prices without purpose, but to ensure that the pricing reflects the needs of the business, supports its long-term sustainability and allows me to continue investing in the quality and resources required to deliver the service people expect.

I have taken the time to review costs, processes, market conditions, service delivery, and it has become clear that running in the way I am, will not allow me to continue to grow and continue to commit making each individual session better week to week.

The intention is to make this change for a clear and considered purpose, whether that is to maintain quality within sessions, ensure long term sustainability, reflect increased costs going up from software to services charges.

This is not a change being made simply for the sake of making a change. There is a specific reason behind it, and I want to ensure that this is clearly understood.

What does this mean in practical terms?

To make the change as clear as possible, I have outlined the current and new pricing displayed.

The Pricing change will take place on:

4TH OF JANUARY

What’s new?

There will be an additional offer for Personal Training. For 1:1 and 2:1 within the gym. They will be for an equivalent to 6 - (26weeks) and 12 - (52 weeks) month price fix starting based off of 1 session per week.

What are we hoping to achieve?

The objective of this change is to be able to keep delivery a service to you that is better and better. And thurther allow me to be able to produce a service that will benefit you physically and mentally. Improving equipment, the space, knowledge and overall, a greater more impactful service for you.

Classes

And in regard to Small group personal training and Kettlebell it will stay the same during this price increase. SGPT - PAYG = £15, 10 block = £125 and unlimited £140 will remain the same. Kettlebell PAYG will remain £8, and the monthly is now across 5 weeks for £29, instead of per month. And the Everything package will also remain at £159.

Keeping things open and transparent

I appreciate that changes, particularly those involving costs, can raise questions, and I want to be as open as possible about the reasons behind this decision.

Maintaining trust is important to me, and I believe that the best way to do that is through clear communication, providing the relevant information, and being willing to explain the reasoning behind the decisions.

If you have any questions, concerns or would like further clarification, please feel free to get in touch. I would much rather have an open conversation and ensure everyone understands the position than leave anyone feeling uncertain about why the change is taking place.

Thank you for your time, understanding and continued support. I appreciate the importance of keeping everyone informed and ensuring that any changes we make are purposeful, considered and properly explained.

And truly thank you again, my first year within the studio space and I could not be prouder of what everyone has achieved and the huge amount of effort with their goals. It is absolutely amazing to see, and the reason I love this job so much. You are the reason I want to keep coming into work week in week out. So thank you and on too an even bigger 2027!

Finally again, please don’t hesitate to ask any questions.

Kind regards,

Cam

CResults